ATHENA SWIM
Two season contracted projects where I created trend direction, mood boards, color and silhouette for 2016/2017 markets meeting with Design Director and Owner on overall concept and brand DNA. Worked with print/graphics team on original prints and chose/approved artwork. Met with buying team on merchandising final assortments.
Design Direction- Trendforecasting for seasonal direction including Mood Boards, Color, Fabric and Print.
Design- Initial sketches to CADs
Development- Color, Print, Fabric Approvals, Fittings, pass off to patternmakers, sewers for domestic development of swim coverups.
